Kieffer Moore believes his new partnership with Nathan Broadhead can become the key to Wrexham’s Championship campaign, insisting the pair can “get better” with every game.
Moore struck twice in Saturday’s 2-2 draw with Sheffield Wednesday, his first goals since joining from Sheffield United, but late lapses cost Phil Parkinson’s side their first league win of the season.
Broadhead, a £10m club-record signing from Ipswich earlier this month, started alongside Moore for the first time — rekindling a partnership first formed at international level with Wales.
“I’ve played with Broady a lot over the years. We’ve known each other for a while now and it’s a partnership that could get better,” said Moore.
“We’re trying to find each other with little movements off the ball and every day in training we’ll keep trying to click and keep improving.
“It’s nice to get off the mark and it would have been even nicer to get three points, but it wasn’t to be.”
Wrexham’s owners Ryan Reynolds and Rob McElhenney sanctioned record-breaking spending this summer to strengthen the squad for their return to the second tier after a 43-year absence.
Broadhead’s arrival followed big-money deals for Conor Coady, Lewis O’Brien, and Callum Doyle as part of a £27m outlay that made the north Wales club the Championship’s highest net spenders.
For Broadhead, who was raised in Bangor and came through Everton’s academy before spells at Sunderland and Ipswich, the move was as much about home as ambition. For Moore, it was about goals — and the prospect of a trusted partner.
The 33-year-old added: “We’re a new side with a lot of new faces, me included, and it’ll take time to gel. We’re disappointed to concede two late goals, which isn’t great, but it’s a point on the board.
“When we do have that kind of lead, it’s how we look after it and get another goal.”
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Wrexham looked on course for a landmark victory after Moore’s first-half double, only for Wednesday to hit back through veteran midfielder Barry Bannan and teenage striker Bailey Cadamarteri.
“I know it is a cliche it really was a tale of two halves,” admitted Moore.
“In the second half I don't think any of us were good enough and ultimately we invited too much pressure.
“But it's a building block and something we can look back on and work off and improve on in the future.”
The result means Wrexham are still searching for a first league win since promotion, having opened with defeats against Southampton and West Brom. But Moore insisted positives remain.
“The way we played in the first half, that is the foundation that we can build on,” he said.
“There are new faces in the building, it's going to take time to gel, and we need to do that quicker.
“Pressure is a privilege, to have that on your shoulders and wear this shirt is a massive honour. Each and every one of us will use that and we will improve as a team and the results will come.”
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Manager Phil Parkinson echoed that assessment but was blunt about his side’s inconsistency.
“It’s disappointing to surrender a two-goal lead,” he said. “We looked like a Championship side in the first half and a League One side in the second.”
His opposite number Henrik Pedersen praised Wednesday’s fightback:
“I’m very proud of the players. We changed things a bit after conceding the goals and we stuck together even in tough times. These players are ready to do everything for our club.”
For Reynolds and McElhenney, who have transformed Wrexham into a global name through their Welcome to Wrexham documentary and relentless promotion, the stakes are rising.
Commercial income has rocketed from £1.1m to nearly £27m in three years, but Championship survival and momentum are now the true tests.
Pundits such as Simon Jordan have questioned whether Parkinson is the right man to deliver at this level, arguing that success in League One and League Two does not guarantee results higher up.
Moore, though, is focused less on the noise and more on striking up a rhythm with Broadhead that can shift matches in Wrexham’s favour.
“I’ve played with Broady a lot… it’s a partnership that could get better,” he repeated with conviction after the draw.
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For a club built on bold promises, that chemistry could be the missing ingredient to turn investment into results.
Wrexham have gone three games without a win — their longest winless start since the Hollywood takeover — but with Moore and Broadhead leading the line, there is optimism they can finally find the cutting edge needed to thrive in the Championship.
