• Home
  • Rugby
  • Lance Bradley . . . The Man Who Raised A Glass While The Ospreys Were Drowned

Lance Bradley . . . The Man who Raised a Glass While The Ospreys Were Drowned

Ozzie the Osprey. Pic. Alamy

Ozzie the Osprey. Pic. Alamy

In case you missed it - and there's been a lot to take in over the past three or four days - here's the Ospreys' CEO Lance Bradley's statement, summarised in brief, as Graham Thomas reports.

Hi, guys. Yeah, sorry about going AWOL for a while there and being a little bit rude to some of you who asked me what was going on.

It was just that I couldn't come clean about the fact the owners of your club were busy buying Cardiff. Legal stuff, see. Hush-hush, like. 

Anyway, we'll try and let the players, their families, and fans know about stuff like contracts etc, just as soon as we think we're safe from litigation.

In the meantime, now it's all sorted, keep supporting the boys, keep buying season tickets and all the regular Ospreys merch, and we'll see if you've still got a club in a year or so.

Cheers,

Lance

It takes some doing to out-do the Welsh Rugby Union when it comes to breathtaking contempt and sheer tone deafness, but old Lance may just have nailed it.

On January 11, he posted a picture of himself on X, holding a glass of red wine under a clear blue Italian sky, with the message: "Cheers, everyone. Beautiful day here in Parma".

And he was right. It did look like a beautiful day.

Five days later and Lance was hard at it again - holding a drink, that is.

This time it was a pint of beer, with the message: "Cheers, everyone. Here's to a good weekend."

Some people, though, weren't having the best weekend. Ospreys players and supporters, for instance.

They were worried that the club they've supported for 20-odd years, or play for, was about to be written off.

One of them messaged Bradley and asked out of concern, but still politely, if the Ospreys were, "starring down the barrel of no Ospreys due to the actions of Y11?"

Lance was quite clear and wasted few words on the misguided fan, who had clearly got it all wrong. "Utter rubbish" he replied.

Well, now we know that the only rubbish here are the great piles of waffle that have since come in the communications from the Ospreys and the WRU regarding the future of the club.

When the Ospreys players - who, let's not forget, include the likes of Wales captains Jac Morgan and Dewi Lake - tried to get answers they were fobbed off, even as late as Tuesday, when some decided to walk out of a meeting with Bradley.

You might have thought someone in the Ospreys or at the WRU, could have told Dan Edwards of the way this was heading a couple of weeks ago.

But then again, had he known he might have opted to join Leicester instead of re-signing for the Ospreys.

Bravely, Bradley and WRU chairman Richard Collier-Keywood decided that the man who should deliver the truth - that Y11 were the preferred bidder for Cardif - was Ospreys coach Mark Jones.

A straightforward, decent man of integrity, he was asked a straight question in a press conference on Wednesday and gave a straight and honest reply.

It was a bit like a company deciding the man who should tell the workforce about mass redundancies, was not the handsomely-paid chief executive or chairman, but a convenient fall guy who works on the factory floor.

It was not until 24 hours later, on Thursday, that the Welsh Rugby Union and Ospreys confirmed that Y11 Sport and Media, the current owners of the Ospreys, now had a foot in two camps.

Under the proposed plan, Y11 would control both regions, but Cardiff and the Ospreys would continue to operate independently as separate teams.

The details of this arrangement, are - true to form - rather sketchy.

But there are those who work within the WRU who are willing to whisper quietly of grand visions of a "super region" - an organisational sharing of resources across both teams.

They would be able to slash costs by having one training centre, one adminstrative and commercial staff, one group of medics, physios and sports scientists.

Players would be moved seamlessly between the two teams, so that if there was a hooker or outside-half shortage at one, players would be smoothly switched to the other.

The proponents of this theory grow wide-eyed when they explain how Y11 will move in more players from their other rugby investments - the Hurricanes in New Zealand and the Cheetahs in South Africa - to play for the Ospreys and Cardiff, a kind of global supply chain working for the benefit of Welsh rugby.

So far, so fanciful.

Then, in a week of fraught meetings, came another late on Thursday, between the Ospreys, the WRU and Swansea Council.

The Ospreys had planned to move to St Helen’s in Swansea and a £5m redevelopment of the ground has been earmarked as the region’s new home from the start of next season.

Quite rightly, the council needed assurances over the Ospreys' future if they were going to commit a large sum of public money.

In their statements, both Bradley and the WRU had talked about the region surviving at least until the end of the 2026-27 season. There were no promises, but there was the suggestion of something possibly beyond the next 16 months. 

That conceit was laid bare by council leader Rob Stewart, who after time with Bradley and WRU officials, concluded neither have any faith in professional rugby continuing in Wales' second largest city.

"The council is shocked by these proposals as we have been working with the Ospreys on the redevelopment of St Helen's as their new home of regional rugby in Swansea," said Stewart.

"It was hugely disappointing to hear what the WRU had to say. There was a clear indication that they saw no viable future for the Ospreys within their new arrangements.

Stewart and local MP Torsten Bell - the unlikeliest of bedfellows if you know anything about the brutal nature of Labour politics in Swansea - have both been talking about legal action.

They might start by considering the time, effort and public money wasted already on a project that was clearly never intended to fly.

Some folk in sport go down in history as principled whistleblowers, courageous men and women who speak out if they feel people are being misled.

There are others who would rather raise a glass of Valpolicella Classico towards the skyline on a sultry Italian night and tell you it's going to be a beautiful day.

 

Related News

St. Helen's . . . historic home of Swansea RFC. Pic: Alamy

Swansea Council Tighten Pressure on WRU With New St. Helen’s Plan

Swansea Council and the Ospreys have said they could not afford to wait for clarity from the Welsh Rugby Union after pushing ahead with plans to redevelop St. Helen's.

Graham Thomas | 4 hours ago
Ty Morris. Pic: Simon Latham

Newport Boss Ty Morris Praises Relentless Champions After They Win the Lot

Newport head coach Ty Morris admitted he was “absolutely thrilled” after watching his side wrestle the Super Rygbi Cymru Challenger Shield away from fierce rivals Ebbw Vale.

Paul Jones | Mar 24, 2026
Cardiff Coach, Corniel van Zyl. Pic. Inpho Photography

Cardiff Boss Corniel van Zyl Admits Bulls Trampling Leaves no Room for Error

Cardiff head coach Corniel van Zyl admitted the pressure is mounting on his side after a bruising defeat, as the Welsh regions endured a mixed weekend in the United Rugby Championship.

Simon Thomas | Mar 23, 2026
Wales' James Botham. Pic. Alamy

Cardiff Told to “Swing a Few Shots” if They Want to Tame the Bulls

Corniel van Zyl has warned his Cardiff side they must be ready to “swing a few shots” in Pretoria if they are to overcome the Bulls and strengthen their United Rugby Championship play-off push.

David Williams | Mar 20, 2026
Nel Metcalfe in action for Wales. Pic: Alamy

Sean Lynn Insists Opportunity Knocks After Major Wales Injury Blows

Wales head coach Sean Lynn believes the absence of two of his most influential players could provide a defining opportunity for others to emerge ahead of the 2026 Women's Six Nations.

Hannah Blackwell | Mar 19, 2026
The Principality Stadium staged World Cup matches in 1999, 2007 and 2015. Pic. Alamy

Wales Face Big World Cup Wait as Argentina Launch Bid for 2035

Wales could be facing a wait of more than a decade to host another Rugby World Cup match if Argentina’s ambitious bid for the 2035 tournament is successful.

David Williams | Mar 18, 2026