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FAW and Noel Mooney Have Plenty to Aim for and Improve in 2026

FAW chief executive Noel Mooney. Pic: Alamy

FAW chief executive Noel Mooney. Pic: Alamy

Noel Mooney may have penned a new deal with the FAW last week, but the progress made in many areas needs to be reflected across the whole of Welsh football, reports Ian Mitchelmore.

The Red Wall have little more than two months to wait until they can once again pack out Cardiff City Stadium for the play-offs as Wales continue their quest to qualify for this summer's World Cup.

But as far as the longer term picture is concerned, the Football Association of Wales (FAW) made a significant announcement just nine days into the New Year.

Chief executive Noel Mooney - who joined the governing body from UEFA in 2021 - has extended his contract with the FAW until 2030.

Four more years, as someone once said.
Discussing the announcement, FAW president Mike Jones insisted: "Noel has brought a new level of ambition and collaboration to Welsh football, enabling us to grow at every level.

READ MORE: Terry Yorath Hailed as Welsh Football Icon as Tributes Paid to Former Captain and Manager
 
"Noel cares deeply about every club, league and area association in Wales, which we see every day in how he leads the organisation."

That last claim may be rather hard to verify.

But what is certainly true is that the growth of the women's game of late has been nothing short of incredible, particularly at national level as Rhian Wilkinson guided Wales to a first ever major tournament last summer.

The men's national team have continued to evolve under head coach Craig Bellamy, too, with their 7-1 thumping of North Macedonia being the real highlight of what was an encouraging 2025 for the Red Dragons.

READ MORE: Craig Bellamy Backs Ben Davies to Lead Wales Despite Tottenham Uncertainty

But on the club scene, European success remains as much of a target as it is a concern.

The New Saints broke new ground in 2024 by becoming the first Welsh domestic league club to reach the group stages of a major European competition.

But last year was nothing short of woeful for the Cymru Premier sides in European qualification as the Saints, Penybont and Haverfordwest County failed to win a single one of the eight combined European fixtures played between the trio.

It proved hugely damaging as Wales dropped to 54th, second from bottom and ahead of only San Marino, in the UEFA associations club coefficients.

Similar applies in the Adran Premier where no side has gone on to manage a single victory in Europe as of yet. 

Looking ahead in the women’s game, ambitious Wrexham certainly look like building towards challenging for that Euopean goal, while Swansea City and reigning champions Cardiff City have had several cracks at it over recent years, but they have consistently found the gap to be too big. 

Again, the lack of success means Wales sit 50th, also second from bottom, ahead of only Azerbaijan, in the UEFA women's associations club coefficients.

Something has to give.

The old nagging question of a potential summer league continues to be raised, with the recent postponement of the final round of phase one Cymru Premier fixtures ensuring that the debate once again reared its head among some fans on social media.

That said, the FAW have been intent on improving the domestic game across Wales for some time.
Since the Cymru Football Foundation was launched in 2022, nearly £30m has been distributed across grassroots facilities in the country.

The key cash generators continue to be major tournaments for the national teams, ensuring it remains imperative that both Bellamy and Wilkinson, along with their future successors, get their teams to the big time.

This year could be significant for the men's side, as could Euro 2028 where it appears for all the world to see that Wales will be taking part given the available routes to qualifying.

There is also a huge amount at stake for Wilkinson's troops, too, as they embark on their 2027 World Cup qualifying campaign this year, with Brazil the destination for Wales' women to hopefully feature at the global showpiece for the first time in their history.

There is no doubt that Wales and the FAW have made significant strides over recent years. 

But the coming campaigns could take the nation to new heights at both international and club level.
CEO Mooney, on the back of his new deal, knows only too well that there is no rest for the wicked, or the ambitious.

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