Brian Davies Insists Sport Wales Can Make A Difference

Cardiff Millenium Stadium Giant Welsh Flag Red Dragon is unfurled Credit: David Williams / Alamy

Cardiff Millenium Stadium Giant Welsh Flag Red Dragon is unfurled Credit: David Williams / Alamy

New Sport Wales chief executive Brian Davies insists the organisation is equipped to face the changing landscape for sport, health and fitness throughout Wales. Having been acting CEO for the past 18 months, Davies has been confirmed as the long-term successor to Sarah Powell.

By Paul Jones

New Sport Wales chief executive Brian Davies insists the organisation is equipped to face the changing landscape for sport, health and fitness throughout Wales.

Having been acting CEO for the past 18 months, Davies has been confirmed as the long-term successor to Sarah Powell.

Davies – a one-time rugby union player with Saracens – has worked in the sports sector for 25 years and joined Sport Wales back in 2008.

He also led Team Wales as Chef de Mission in one of their most successful Commonwealth Games at Glasgow 2014, gaining his OBE honour for services to sport shortly after.

“We are at a point where there is a great task ahead of us and we need to orchestrate the differences to make real impacts against this, but I believe that we have fantastic people working within sport in Wales, who are determined to fundamentally make a positive difference to the sector and the people of Wales,” said Davies.

Sport Wales Chair, Baroness Tanni Grey-Thompson said: “Through his period as acting CEO, Brian has led the organisation through the coronavirus pandemic, and overseen major operational changes to position the organisation and sector to better deliver the Vision for Sport in Wales.

“As a sector we are aware that there is still a lot that we must do if we want to create a truly active nation, where everyone has the opportunity to take part and enjoy the benefits of sport.

“I have full confidence that while we no doubt have some difficult challenges ahead of us, Brian’s passion, knowledge and integrity will be an asset as we look to continue making strides towards this.”

Deputy Minister for Arts and Sport, Dawn Bowden, said: “I’m delighted to welcome Brian Davies to the role of Chief Executive of Sport Wales.

“Brian has played a vital role in leading the organisation on an interim basis since 2021. He brings a wealth of experience and detailed knowledge of sport in Wales, and I look forward to continuing to work with him to deliver our shared ambitions for the sector.”

Read more about Brian Davies

Welsh Athletes Told They Won’t Get Left Behind In The Big Race To The Future

Welsh Olympic Hopefuls Urged To Make The Most Of Remote And Lonely Tokyo

Related News

Rosie Eccles. Pic. Alamy

Rosie Eccles Ends Olympic Dream . . . But Will Fight for Wales at Commonwealth Games

Rosie Eccles has decided to step away from the GB Boxing World Class Programme and will not chase qualification for the 2028 Summer Olympics.

David Williams | Mar 06, 2026
Luke Littler (L) shakes the hand of Johnny Clayton (R). Pic. Alamy

Jonny Was Good . . . But Luke Littler was Something Special in Cardiff

The roar that greeted Jonny Clayton inside the Utilita Arena Cardiff suggested Welsh darts fans believed this might finally be his night.

Paul Jones | Mar 06, 2026
Jonny Clayton. Pic. Alamy

The Ferret and The Ice Man Hope to Bring a Welsh Duel to the Boil in Cardiff

Jonny Clayton admits he has no idea who the Cardiff crowd would side with if he and Gerwyn Price set up an all-Welsh final on Premier League night five.

Gareth James | Mar 05, 2026
Glamorgan Cricket. Pic. Alamy

Glamorgan Call off Oman Tour as Dan Cherry Outlines Safety Concerns

Glamorgan have abandoned their pre-season trip to Oman with chief executive Dan Cherry making it clear that events in the Middle East left the club with little alternative.

David Williams | Mar 05, 2026
Mark Williams. Pic. Alamy

Triple Blow as Mark Williams, Jak Jones and Jackson Page are Sent Packing from the Welsh Open

Welsh hopes at the 2026 Welsh Open were extinguished in a single evening as Mark Williams, Jak Jones and Jackson Page all crashed out on Thursday.

Gareth James | Feb 27, 2026
Mark Williams. Pic: Alamy

Mark Williams . . . Carrying The Flag for Wales Again With Help From Jak Jones and Jackson Page

Mark Williams is once again carrying Welsh hopes at the Welsh Open after producing a vintage display to reach the last 16 in Llandudno.

Gareth James | Feb 26, 2026