Wrexham’s soaring popularity in the United States has played a crucial role in the club achieving record-breaking revenue of £26.7 million for the year ending June 30, 2024 - an astonishing 155 per cent increase from the previous year.
The North Wales club, owned by Hollywood duo Ryan Reynolds and Rob McElhenney, reported that over half (52.1 per cent) of their turnover originated from outside Europe, primarily from North America.
This marked a significant jump from the 24.6 per cent recorded in the previous year, underlining the global impact of the ‘Welcome to Wrexham’ documentary series, which is currently filming its fourth season.
“While the documentary does not contribute any direct financial return for the club, it delivers incredible global exposure for the Wrexham brand and provides the club with a unique marketing platform that can be monetised through the delivery of TV exposure for our partners,” a club statement accompanying the 2023-24 financial results read.
The club’s commercial revenue saw a remarkable increase from £1.83 million to £13.18 million, with a newly launched global membership scheme now accounting for 25 per cent of all memberships, demonstrating Wrexham’s growing international fanbase.
Despite the financial success, increased expenditure resulted in a net loss of £2.73 million, although this figure was down from the £5.11 million loss recorded in 2022-23.
On top of that, following the accounting period, the club repaid £15.02 million in shareholder loans and interest to Reynolds and McElhenney’s company.
“This action will help facilitate the raising of funding to meet the costs of the club’s capital projects going forward,” the statement continued.
One of those major capital projects is the redevelopment of the historic Racecourse Ground, which has been Wrexham’s home since 1864.
Planning permission was granted earlier this month for the construction of a new Kop Stand, a 5,500-seater development that could be expanded to hold up to 7,500 supporters in the future.
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On the pitch, Wrexham’s remarkable resurgence continues, as they chase a third consecutive promotion.
With seven matches left to play, the club sits second in League One, trailing leaders Birmingham while fending off pressure from promotion rivals Wycombe, who are just three points behind with a game in hand.
A return to the second tier of English football would mark only the fifth time Wrexham have played at that level and their first appearance since suffering relegation in 1982.
With momentum on their side and their global appeal stronger than ever, the club is hoping to cap off another historic season with a place in the Championship.
They can take a big step towards promotion to the Championship by winning at Cambridge United on Tuesday.
Midfielder Ollie Rathbone insists the team will not become complacent as they continue their push for League One promotion.
Rathbone set the ball rolling for Phil Parkinson’s side in their 2-0 triumph over Exeter City last weekend, with Jay Rodriguez converting a penalty to secure the win.
The victory marked Wrexham’s third consecutive success and their fifth in the last six matches.
Their away form has been equally impressive, with the triumph at St James Park making it seven wins from their previous eight games on the road.
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Still holding firm in second place, Wrexham now turn their attention to relegation-battling Cambridge.
Despite Cambridge sitting 11 points from safety with seven games left - following their draw with Northampton - Rathbone stressed the importance of maintaining focus.
“We can't underestimate any opponent,” he said.
“In this league, if you’re not giving 100% and closing players down, anyone can look good.
“We’ll approach it as if we’re playing a top team or a cup final. The preparation remains the same - we go in looking to win.”
