Salix
Our first Salix bat launched in 1991,
was the 'Royal'. The Salix Bat Company
was established in 1990 with the aim of
producing hand made cricket bats of an
extremely high quality. Its founder
and owner,
Andrew Kember, trained with a well known
maker until 1989, then set up Salix as an
independent bat manufacturing company,
capable of producing exceptional, hand
made bats and high specification
protective equipment.
The way in which the company entered an
already saturated market was to base
everything on quality, through hand
making the bats to exacting standards
and maintaining total control of the
product. With limited resources for
sponsorship and marketing, the name has
grown through word of mouth and the
refusal to mass produce. Now, the
profile of the brand is totally
disproportionate to the volume of bats
sold, with demand outstripping supply
each season, yet the company expands
dramatically year on year.
The theory behind the bat making is simple:
the best raw materials available, attention
to detail and treatment of each bat
individually at every stage of
manufacture. In combination with
considerable experience right through
the bat making processes - from planting
onwards, the bats and equipment are now
firmly rooted at the top of any cricket
range and the top of many batting
orders.